Content agencyDesigned
Hand every writer the angle before they start.
A content agency researches each client’s niche by hand across a dozen sources, then hunts for the angle worth writing. The system is drawn to scan every channel each morning and hand each writer a ready brief instead of a blank page.
The system.
- 01ScanEvery channel, every morning, per client: Reddit, LinkedIn, X, YouTube, news, newsletters and primary documents, including the sources that usually block scripted access.
- 02ClassifyEach item is sorted into a trending angle, a competitor move or a fresh source, and tied to the client it’s for.
- 03ScoreAngles are ranked by what’s rising and what’s still uncontested, so a writer sees the opening, not just the noise.
- 04AssembleA ready brief is drafted per angle: an outline, the sources behind it, and a suggested headline.
- 05IndexEvery item is indexed and searchable by topic across every client, instead of held on one page.
The situation
Research for each client lives in whatever page holds it: pasted documents, links, notes from a call. It stores what’s found, but nothing goes back to scan the client’s world again tomorrow, so the angle only surfaces if someone remembers to look.
A writer starts each piece by hunting for an angle across sources that move hour to hour, one client at a time. What’s fresh for one client stays invisible to whoever writes for another, even when the same trend is moving through the same channels.
What the design settles
This system is designed, not running, so what follows is what the design decides, not a result.
- Which channels are scanned per client, and on what cadence.
- What counts as a trending angle, a competitor move, or a fresh source.
- What a ready brief contains before it reaches a writer.
- How research stays searchable across every client instead of scattered per workspace.
Something like this, for your company?
The first conversation is with the people who would build it. If there is a fit, the Consult comes next.