Growth systems2 posts
How do you run outreach and content as a system?
Outreach and content run as a system when the list, the drafts, the sends and the replies share one record, and nothing goes out without passing rules a person wrote and can read. Run as an afternoon task instead, they stop the week the founder gets busy and restart sounding like a different company.
2 min
No. 22: How to keep a consistent brand voice across channels when site managers write
To keep a consistent brand voice across channels, turn the voice into rules a draft can fail, write them from the best writing your people have already done, and check every draft against them and against a current record of what is true. A guide read once at induction will not hold it.
5 min
No. 10: A cold email system that does not burn your domain sends fewer emails than you want
A cold email system that does not burn your domain sends a small number of first emails each weekday, caps every inbox, keeps follow ups under a daily limit and sends nothing at the weekend. OCTYN runs one for a craft retailer: 25 first emails a day, and brand deals landed from under 300 companies contacted.
The systems and arguments this topic points at.
The rest of the writing.
- Build or buyBuild or buy, what it costs, and what to ask before anyone builds you anything.
- Client contextThe work of reassembling who a client is before every next touchpoint, and how to stop doing it.
- Automation that holds upSilent failures, gates, rollbacks and the checks that keep a running system honest.
- Founder operationsCounting the hours that never needed a human, and deciding what to hand to a system first.
- Operations systemsIntake, handoffs and status carried by one system, so the team keeps the judgement calls.
- Product systemsA model inside a product: speed, fallbacks, keys, and what running it costs after launch.
Bring the version of this that is about your company.
The first conversation is with the people who would build it. If there is a fit, the Consult comes next.